Jo joined Blood Cancer NZ in November 2020 and leads the organisation's marketing and communications, strengthening the brand, growing engagement and awareness, and supporting fundraising campaigns to help deliver support for patients, research and advocacy.

With more than two decades of experience across New Zealand and international markets, Jo has held senior roles spanning brand strategy, marketing, communications and stakeholder engagement. She began her career in the UK, working with global technology and telecommunications organisations across brand, advertising, external engagement and sales enablement, before moving to New Zealand in 2008. Over the past decade, she has held senior marketing and communication roles with organisations including Spirit of Adventure and Blind Low Vision NZ.

Jo is passionate about building strong brands and bringing strategy to life in ways that are practical, authentic and easy to understand. She believes great communication should be accessible, connect people with purpose, and inspire action to create meaningful change for people affected by blood cancer and related conditions.